§ 202-1. Findings and purpose.

A. 

It is hereby determined that the proliferation of signs in the City can unduly distract motorists and pedestrians, thereby creating traffic hazards and reducing the effectiveness of signs needed to direct and warn the public. It is also determined that the aesthetic appearance of the small town is marred by a proliferation of signs. A proliferation of signs can restrict light and air, negatively affect property values, and result in an inappropriate use of land.

B. 

The purpose of this chapter is to control the occurrence and size of signs to reduce the aforementioned negative effects; to enhance the overall aesthetics within the City through regulation which allows and provides a reasonable means of communication that is attractive and safe for pedestrians as well as vehicular traffic. To achieve this purpose, the following objectives are outlined:

(1) 

To control the location of all signs in a manner which will not obscure the signs of adjacent businesses and establishments.

(2) 

To keep the signs at a reasonable height and scale to ensure their legibility and compatibility with their surroundings.

(3) 

To restrict the size, placement and number of off-premises, nonaccessory or billboard signs so that they do not conflict with business, residential and other land uses and to ensure that such signs are in keeping with the small-town character of the City and its limited needs for business advertising within the City boundaries. The restriction of off-premises signs and billboards to industrial districts is intended to serve Rockwood's important small-town community interests, and to promote legitimate and significant aesthetic interests which are intended to enhance property values.

(4) 

To restrict excessive and confusing sign displays that do not relate to the premises on which they are located.

(5) 

To keep street intersections clear of signs which might obstruct or distract the view of motorists.

(6) 

To restrict the proliferation of signs that will result in visual clutter, blight and an inappropriate use of land.

(7) 

To safeguard and enhance property values, protect private and public investment in buildings and open spaces, and to protect health, safety, and general welfare.